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Introduction to Ideation


Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course, we will explore how to use observational tools and other techniques for idea generation and how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. Ideation is a phase in the design thinking process where ideas are generated, and solutions are explored in various forms such as brainstorming, etc. Many find it challenging to facilitate an effective ideation session. In this interactive short course, we will touch on the fundamental guidelines for a productive brainstorming session.


    Osama Muhra

    Osama has over 25 years of experience in Management, Leadership, & Business Process Management Development, & IT as a trainer, coach, and consultant.

Skills Gained

    Personal Development

Learning Objectives

  • Understand the fundamentals of Ideation
  • Understand why is the ideation phase crucial
  • Learn how to prepare for an ideation session
  • Learn some of the most important ideation techniques


  • Start Time: 08-June-2022
  • Time: 11:00 AM
  • Duration: 00h 30m
  • Category: Business Course
  • Language: English
  • Level: Beginner


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